Sydney Boxing Day Sales 2013 Start Planning Now

It’s a Boxing Day tradition - the annual Clearance Sales. After barely recovering from the Christmas buying frenzy, we get back out there to snap up arms full of bargains.

With retailers reporting another tough year thanks to intensified pressure from online retailers, the Boxing Day Sales look set to be a shoppers bonanza.

All shops, from the department stores to the small boutiques see the sales as an opportunity to clear out their 2013 stock, and make way for the new season’s ranges.



The epicentre of the sales is the Sydney CBD, around Pitt Street Mall . Myer, David Jones and Westfield are within a short stroll of each other, and surrounding them are hundreds of smaller retailers eager to win your dollar.

The two big retailers, Myer and David Jones, will be kicking things off early at their city stores, usually around 7 or 8am on the day after Christmas. For some, that’s not early enough as they’ll be there from the wee hours of the morning to get the best position. Sometimes, the retailers hand out Gift Cards to the earliest shoppers.

If you intend on being one of the early birds, you should start your planning weeks in advance.



By the start of December, the stores have their Clearance marketing well underway. They can predict what merchandise they’ll have left on Boxing Day, and what sort of reductions they can offer. They will also have locked in special purchases just for the sales, and know what prices they’ll be putting on the tickets.

This is obviously confidential information, however there are hundreds of people with access to it. And believe me, there is pillow talk. Secrets are discussed and shared. Often, the stores know each other’s bargains well before they are advertised. So if you are lucky enough to have inside information, you’ll have a jump on the other bargain hunters.



Other ways of planning your strategy is to check the store layouts. See where access points are and pathways to the merchandise you’re after. For example, which is the closest door to the handbags? Should you take the stairs, elevator or escalator to the Shoe Department?



Retailers often move stock around, so it pays to be up-to-date with the latest whereabouts of your must-have items.

You can also regularly check the stores to see if particular items are selling well or going slow before Christmas. If it’s not moving, it will be reduced for the sales.



Ensure you pick up the newspaper on your way in to check the retailers’ ads, and see what brands and categories have the best discounts.

Whatever bargains you’re aiming for, good luck.

Rating: 7/10

Where: Sydney CBD around Pitt St Mall
Why: Shop early for the best bargains
Cost: Your credit card limit
When: 26 December - early.

Good for kids: No

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